As the lead designer, I spearheaded the experiential marketing campaign for The Body Shop's Absinthe bodycare line at Raleigh, NC's Hopscotch Music Festival. I collaborated closely with a team to create an engaging "Absinthe Lounge" where festival-goers were drawn to experience the Absinthe & Hemp Bodycare products. The activation included complimentary green eye makeovers, a selfie station, and opportunities to win a gift card by sharing Absinthe selfies with the hashtag #HopscotchTBS. Additionally, I served as the Absinthe Green Fairy brand ambassador, interacting directly with attendees to enhance the immersive experience and boost brand visibility.