View More

Meredith Sepahani

Hi! I'm Meredith
Digital Designer/Artist,
Creative Strategist & Dreamer
meredithsepahani@gmail.com
I
colors & Popcorn

Welcome to my creative universe, where over fifteen years of art directing experience spanning design, environmental, digital marketing, and web design converge. My journey includes seven years in the beauty retail environment & six years in digital marketing where I bring enthusiasm and a collaborative spirit to every project. Dive in to explore a portfolio that blends innovation with experience, crafting captivating visual stories that inspire and engage.

15+
years of
experience
5400
tracks in the
"Work" playlist
1400
Pantone colors
used
100
courses
attended
30
‍live websites
#Digital Marketing
#Web Design
#UI/UX Design
#Graphic Design
#Environmental Design
Projects.

Highlights

Conference Room Graphics

I designed impactful wall graphics for the conference room at the National Center on Deafness at California State University Northridge, creating a visually engaging environment that reflects the center’s mission and values. The graphics were thoughtfully crafted to transform the space into an inspiring and inclusive area for meetings and events. The design aimed to foster a sense of pride and community, enhancing the overall atmosphere of the center.

Year
2019
Deliverables

Wall Graphics

Graphic Design

Photography

‍

view projects
Conference Room Graphics
Mamava Breastfeeding Pod

I designed the interior and exterior wrap for a Mamava Breastfeeding Pod, creating a welcoming and calming environment for nursing mothers. The design incorporated local vegetation from the San Fernando Valley, reflecting the regional landscape and enhancing the pod’s connection to its surroundings. The use of soothing colors and patterns aimed to promote relaxation and privacy, while the exterior wrap was designed to be visually appealing and easily recognizable, improving the pod’s visibility and accessibility. This project was focused on supporting and empowering mothers with a thoughtfully designed and locally inspired space for breastfeeding.

Year
2021
Team Members
Deliverables

Large Scale Graphics

Packaging

Graphic Design

view projects
ART DIRECTION-BRANDING
MODE
Absinthe Lounge

As the lead designer, I spearheaded the experiential marketing campaign for The Body Shop's Absinthe bodycare line at Raleigh, NC's Hopscotch Music Festival. I collaborated closely with a team to create an engaging "Absinthe Lounge" where festival-goers were drawn to experience the Absinthe & Hemp Bodycare products. The activation included complimentary green eye makeovers, a selfie station, and opportunities to win a gift card by sharing Absinthe selfies with the hashtag #HopscotchTBS. Additionally, I served as the Absinthe Green Fairy brand ambassador, interacting directly with attendees to enhance the immersive experience and boost brand visibility.

Year
2014
Team Members
Deliverables

Event Branding

Experiential Marketing

Brand

Tshirt Design

Social Media

Brand Ambassador

‍

‍

view projects
ART DIRECTION-BRANDING
MODE
Bus Wrap

I designed a dynamic street car wrap to promote a new brand launch, with each panel highlighting a different product range theme. The project’s main challenge was optimizing the design to accommodate numerous window cutouts while maintaining a cohesive and visually impactful appearance. Additionally, the interior of the street car featured advertisements above the windows, effectively showcasing the company’s new community messaging and enhancing the overall branding experience.

Year
2009
Team Members
Deliverables

Large Scale Design

Graphic Design

Retail Design

view projects
ART DIRECTION-BRANDING
MODE

Career Highlights.

California State University

Mid-Level Web Producer
‍Collaborate with senior team members to plan, develop, and manage the university’s digital properties. Oversee the production of various web materials, ensuring they align with accessibility and usability guidelines. Utilize intermediate expertise to execute multiple digital initiatives, balancing both strategic and tactical responsibilities. Act as a bridge between junior and senior web producers, providing guidance and support to ensure the successful delivery of projects. Create and maintain online content, supporting the university’s content management systems, and integrating identity and brand elements with external digital services. Develop and disseminate broadcast email campaigns, optimizing web content for search engines (SEO), creating and maintaining sitemaps, and developing website mock-ups. Maintain strong client relations to ensure project success, track project progress, communicate effectively with stakeholders, and contribute to the development of actionable metrics and outcome funnels to enhance the university’s digital engagement within a prescribed timeframe.

Skills: monday.com, UX Research, Drupal, Search Engine Optimization (SEO), Project Management, Web Materials, Art Direction, Dreamweaver, HTML, ADA Compliance, User Interface Design, Basecamp, Interaction Design, SEO Copywriting, Wireframing, Cascading Style Sheets (CSS), Scrum, Google Analytics, Web Design, Digital Marketing, Responsive Web Design, Graphic Design, Email Marketing & Front-end Design

2017-Present
Big 5 Sporting Goods

Web Designer
As an eCommerce Web & Email Marketing Designer at Big 5 Sporting Goods, I was responsible for developing and maintaining the visual design and user experience of the eCommerce site, ensuring brand consistency and usability. I enhanced the email marketing program by creating visually engaging campaigns tailored to specific audience segments and campaign goals. Working closely with the marketing team, I proposed and executed innovative strategies that drove engagement and brand loyalty across email, social media, and the retail eCommerce platform. I also optimized campaigns through testing and analysis to improve conversions and customer interaction, while helping to maintain user interface design for both web and mobile products.

Skills: Social Media, Retail Design, Web Materials, Art Direction, Dreamweaver, HTML, User Interface Design, Interaction Design,  Cascading Style Sheets (CSS), Google Analytics, Web Design, Adobe Creative Suite, Digital Marketing, Social Media Content Creation,  Responsive Web Design, Graphic Design, Email Marketing, Front-end Design

2015-2017
L'Oreal's The Body Shop

Senior Graphic Designer
As a creative designer, I spearhead the design and production of artwork for diverse internal markets, delivering impactful visual content across all channels. My role involves crafting everything from store signage and event packs to flyers, catalogs, and advertising materials, all while maintaining consistency with international brand guidelines. I collaborate on high-visibility projects that support public relations efforts, CRM initiatives, and conference materials, ensuring a cohesive brand presence across every touchpoint.

Skills: Social Media, Retail Design, Web Materials, Art Direction, Signage, Digital Marketing, Graphic Design & Email Marketing

2013-2015
Red Hat

Senior Production Designer
‍As a Senior Production Designer, I specialize in crafting visually compelling multi-page collateral, designing impactful web banners for both internal and external audiences, and producing dynamic presentations for keynote speakers. My expertise extends to creating eye-catching event booth signage, developing engaging infographics, and designing environmental graphics that elevate brand presence. Additionally, I contribute editorial graphics for opensource.com, ensuring a polished, cohesive visual narrative across platforms.



‍

Skills: Social Media, Art Direction, Corporate Events, Signage, Digital Marketing & Graphic Design

2009-2012
AIGA Raleigh

Executive Board Member
Worked with the other Executive Board members to review event proposals and budgets, make decisions regarding Chapter policy, and provide guidance for the Board of Directors and the Chapter as a whole. Responsible for keeping all Board members up-to-date on pertinent dates and details. Invited to the 2009 AIGA Leadership Retreat in Portland & 2010 AIGA Leadership Retreat in Chatanooga.

Skills: Project Management & Art Direction

2008-2010
Experience
With.

I’ve partnered with leading brands across retail, beauty, entertainment, technology, and education. My work includes crafting impactful marketing campaigns and engaging digital content that enhances brand identities and connects with audiences.

My Colleagues say.

Phyll Arrington
Director of Brand & Values at The Body Shop

"Meredith was my go-to lead designer for projects requiring collaboration, creativity and passion. She has an amazing ability to balance a respect for deadlines with innovative thinking. She was the lead designer for our 2014 Black Friday event and her in store creative concept directly contributed to The Body Shop exceeding forecast when other retailers struggled. Meredith would be a strong addition to any team and I am excited to see how her career grows!"

Rikke Alderson
Sr. Director of Digital Marketing at Big 5 Sporting Goods

"Meredith is an extremely passionate creative with deep roots in composition and typography. She has strong sense of personal design that she brings to every design. She fully understands how to work in the corporate culture and still brings a fresh look to every design she produces. She has additionally showed much interest and enthusiasm for the back-end of digital and web design in the form of learning code and understanding the limitations of function as it marries to design. I highly recommend this thoughtful, creative designer to whatever she aspires to...because she will deliver."

Diane Roberts
Global Brand Experience & Operations Director at The Body Shop

Meredith has a blend of sparkling creativity , can do approach and an infectious sense of humor. From a professional design point of view , Meredith has delivered great creative ideas that translated into strong commercial campaigns and always on time . From a personal point of view , her infectious enthusiasm makes her a focal point in the team.

Cheri Hoffman
Brand Director at The Body Shop

"Meredith is not only a talented graphic designer, she is also a creative thinker that brings innovative ideas and unlimited enthusiasm to every project. One of the most difficult things to do in marketing is to translate an idea into a real and relevant campaign; yet time after time I watched Meredith do just that. She was instrumental in the overall Branding and visual expression for our Absinthe Lounge concept at Hopscotch Music Festival, and has helped developed the look and feel for key company events such as Black Friday. She is also a team player, collaborating with our Digital team to share ideas and participating in numerous cross-functional strategy and brainstorm meetings. Meredith has been a joy to work with, and would be an asset to any company."

John Adams
Sr. Brand Manager at Red Hat

"Meredith and I were co-workers on the Red Hat brand team for several years, and I always looked forward to opportunities for us to work together. Why? Because Meredith is not only an extremely talented designer, but she lives her life with an infectious joy and emanates positive energy wherever she goes -- sadly, a rarity in a corporate workspace. It was always an immense pleasure to work with Meredith. On a professional level, Meredith was always striving for improvement; as good as her work was, she was interested in learning how to make it even better. In the years since leaving Red Hat, I know Meredith has continued to strive to realize her great promise and potential as a designer. As I've always thought, 'this girl is one to watch!'"

Patty Park
Communications Specialist at CSUN

"I worked with Meredith on several website projects and she made each one enjoyable. Her skills and talents are extraordinary: She has a fabulous eye for detail, yet also manages to see each website from a larger strategic perspective. She is proactive and knows exactly what questions to ask in order to move the process forward--expertly balancing her creative and technical skills with her strong project management abilities. She is also extremely collaborative--always willing to have conversations to discuss any challenges or to find ways to improve and make the project even better. To top it all off, she is always warm and always approachable. I have no hesitation in saying that if you're looking for a talented team member, Meredith is the person."

Patty Park
Communications Specialist at CSUN

"I worked with Meredith on several website projects and she made each one enjoyable. Her skills and talents are extraordinary: She has a fabulous eye for detail, yet also manages to see each website from a larger strategic perspective. She is proactive and knows exactly what questions to ask in order to move the process forward--expertly balancing her creative and technical skills with her strong project management abilities. She is also extremely collaborative--always willing to have conversations to discuss any challenges or to find ways to improve and make the project even better. To top it all off, she is always warm and always approachable. I have no hesitation in saying that if you're looking for a talented team member, Meredith is the person."

Cheri Hoffman
Brand Director at The Body Shop

"Meredith is not only a talented graphic designer, she is also a creative thinker that brings innovative ideas and unlimited enthusiasm to every project. One of the most difficult things to do in marketing is to translate an idea into a real and relevant campaign; yet time after time I watched Meredith do just that. She was instrumental in the overall Branding and visual expression for our Absinthe Lounge concept at Hopscotch Music Festival, and has helped developed the look and feel for key company events such as Black Friday. She is also a team player, collaborating with our Digital team to share ideas and participating in numerous cross-functional strategy and brainstorm meetings. Meredith has been a joy to work with, and would be an asset to any company."

John Adams
Sr. Brand Manager at Red Hat

"Meredith and I were co-workers on the Red Hat brand team for several years, and I always looked forward to opportunities for us to work together. Why? Because Meredith is not only an extremely talented designer, but she lives her life with an infectious joy and emanates positive energy wherever she goes -- sadly, a rarity in a corporate workspace. It was always an immense pleasure to work with Meredith. On a professional level, Meredith was always striving for improvement; as good as her work was, she was interested in learning how to make it even better. In the years since leaving Red Hat, I know Meredith has continued to strive to realize her great promise and potential as a designer. As I've always thought, 'this girl is one to watch!'"

Rikke Alderson
Sr. Director of Digital Marketing
at Big 5 Sporting Goods

"Meredith is an extremely passionate creative with deep roots in composition and typography. She has strong sense of personal design that she brings to every design. She fully understands how to work in the corporate culture and still brings a fresh look to every design she produces. She has additionally showed much interest and enthusiasm for the back-end of digital and web design in the form of learning code and understanding the limitations of function as it marries to design. I highly recommend this thoughtful, creative designer to whatever she aspires to...because she will deliver."

Phyll Arrington
Director of Brand & Values
at The Body Shop

"Meredith was my go-to lead designer for projects requiring collaboration, creativity and passion. She has an amazing ability to balance a respect for deadlines with innovative thinking. She was the lead designer for our 2014 Black Friday event and her in store creative concept directly contributed to The Body Shop exceeding forecast when other retailers struggled. Meredith would be a strong addition to any team and I am excited to see how her career grows!"

Diane Roberts
Global Brand Experience & Operations Director at The Body Shop

"Meredith has a blend of sparkling creativity, can do approach and an infectious sense of humor. From a professional design point of view, Meredith has delivered great creative ideas that translated into strong commercial campaigns and always on time. From a personal point of view, her infectious enthusiasm makes her a focal point in the team."